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This being a movie, Rick and company accidentally restore Imhotep to life, and he predictably goes on a rampage, killing members of a rival expedition team and kidnapping Evelyn. Rick must rescue her before Imhotep can sacrifice her to bring back his mummified girlfriend.
How others will see it. Rarely has unabashed formula been so lavishly rewarded. The Mummy cost $80 million to make, and grossed $400 million. Revenue continued from video sales and television rights.
The film delivers exactly what is expected of it. Action, adventure, and a dash of romance. People came to the theaters for escape, and were gratified to get it. For most, the movie is watchable, in the same sense that a Big Mac is edible. The calories probably aren't good for you, but perhaps the harm done is exaggerated.
How I felt about it. The Mummy is a primer on how to make a blockbuster. Start with the characters and casting: Brendan Fraser is the hunky hero who will appeal to women while not alienating men. Rachel Weisz is the babe in peril with a sexy accent and a portfolio of adorable faces. John Hannah is the comic incompetent. Arnold Vosloo, a.k.a. The Mummy, is the villain, but more like a conceited matinee idol instead of a disgusting monster. Beni (Kevin J. O'Connor) is his snivelling henchman. Martyrs include know-it-all scientist Jonathan Hyde, good old boy windbag Bernard Fox, and George Harrison lookalike Oded Fehr, except that the latter doesn't die when he is supposed to.
But for a film to make money, you need more than just stock characters. They need to do something, mostly taking wild risks with their own lives yet surviving against all odds. The something must be unusual, such as cheating the hangman, battling a big dust storm, fighting various armies of CGI-animated mannequins, avoiding hordes of hungry beetles that move ten times faster than they should, escaping zombie armies of chanting Imhotep supporters, getting out of the way of quicksand, besting armed rival expedition forces, besting George Harrison-led desert armies, escaping human sacrifice rituals, etc.
In other words, weird stuff happens to good-looking fearless heroes, the net effect of which is for the hero and heroine to fall in love. It's relentlessly bogus, but few will care, because bogus is a step up from an afternoon spent watching Sponge Bob reruns. Especially as a bonding experience.